If you have been following along with out “How to Write a Sales Letter Fast And Easy” series you can see part two below. We continue this topic with a very important concept.
Step #4: Deliver a message of importance
After having listed the features of your product, be ready to explain why each feature is an advantage rather than a disadvantage. Explain why a lead-free paint that colors the product is good than the lead based one. You can use the benefit bullet for this one. Benefit bullet? Take a look at the samples below:
*Solar Panel Shingles- enables you to go solar without having to make your rooftop look like a space lab
*Lead-Free paint-not hazardous to your child’s health
* Contains L-carnitine-makes you burn fat while you enjoy this refreshing juice drink
See? It’s simple. Not only the process is easy, but it surely highlights the advantage. Write 50-100 of this feature-bullet formats and you’re on the right path.
Step #5: Put yourself in the customers’ shoes
Having done the first 4 steps, it’s high time that you put yourself in the shoes of the customers. Now, if another person sold you the product you’re selling, pointing out everything that you’ve pointed out as advantages and their importance, how would you take it? Would you care about what you’ve pointed out? Would it do you good? So, another thing to help you highlight your product’s features would be to know the following things:
*Products have to solve a customer’s problems
*In most cases, a product has to solve the issues of the prospective client, such as:
1. Make money/avoid losing money
2. Protect himself from emotional, mental and physical pain
3. Save time
4. Have fun
5. Become more attractive to others
6. Be envied by others
7. To gain prestige
8. Be different from the rest
Step #6: Collect and collect and then select!
After knowing all the selling points and highlighting them in forms of bullets, the next step of the preparation process is to aggregate all what you’ve written and review the facts carefully. Take it upon yourself to choose your strongest weapons as you separate the “real guns” from the “deceiving toy guns”. You have to know what really can help you in your quest to get that resounding yes from your prospective customer. Use the feature that sends the strongest appeal message and the one that solves the biggest problem. This will heighten your sales pitch.
Step #7: Ready. Get Set. Go!
Now that you know where your sales letter should revolve around, you can get started and compose that sales letter that promises you to rake in the cash. No more dilly-dallying as you might lose your momentum in writing. And when writing, state your points clearly without beating around the bush and the over-flowery and lick-ass type of introduction. You can start that sales letter by saying:
“If you are suffering from ( state the problem that your product solves) and would like (solution your product offers), (product name) is just the answer to this disturbing problem of yours.
Short but concise should be the game plan of sales letter.
Step #8: Keep the ball rolling
Just like anything else, it is usually the first step that is the hardest. You may experience difficulties in structuring your first few sentences but once you get through the initial stages, everything will follow smoothly. As indicated in #7, you can start your sales letter by mentioning the problem that a client may have, followed by mentioning the solution your product solves, then the introduction of your product. What’s next then? Here goes:
- Opening paragraph( You can mention the supporting facts of your product)
- Zero in on the adverse effects of the problem that your product has a solution to. Elaborate on how bad it is.
- Slowly, shift away from the problem and say that there’s a solution
- Introduce your product as heaven’s solution. Of course, you don’t have to make it sound literally.
- Expound on how your product solves the problem.
- Mention the other benefits of your product in the bullet feature format.
- If your product has a limited promo, mention it as well while highlighting the promo price and the regular price difference and/or other perks that go with it.
Offer a money-back guarantee. This will prove how confident you are about your product.
Step #9: Make your letter eye-friendly
Personally, I don’t like reading articles and letters that are so continuous that sometimes you get lost as to what the main point is. The best way to avoid this visually heavy format is to break your article or letter by using sub headings. Each subheading should no be longer than 2 lines and have to be relevant to the points under it. This way, the reader can easily spot the gist of each paragraph by looking at the subheadings. For example, you’re selling solar panel shingles, you can break the whole letter in this way:
What is solar panel shingles.Expound in a paragraph or so
How different is solar panel shingle from the regular solar panels.Expound in a paragraph or more as well.
How to install solar panel shingles.Just the same, expound in a paragraph as well.
Step #10: Write an attention-grabbing headline
This is the part where you can make use of the first process where you searched and copied numerous taglines of various products. Of course, as stressed, only get an inspiration from them. Use your own creativity to come up with one. But make sure it has to be straightforward and sends an attention grabbing message in one phrase.
Step #11: Practice correctly constantly
At the onset, I mentioned that it is seldom for a newbie to strike a home run at the first bat. The key word here is practice. Practice is not enough to make things perfect. Constant correct practice does the trick! Just follow all the steps I told you and in no time, the power writer in you will be unleashed and soon, writing a killer sales letter that delivers the desired results will be as easy as pie!
How to Write a Sales Letter Fast and Easy
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