The life of a direct mail publisher is a hard one. Without these direct mail ideas 90% of what your write will get thrown in the trash can. Making your mailing stand out from the crowd can be very expensive and very tricky.
But have no fear because I have 6 direct mail ideas for you that will help increase your conversion rate..
6 Direct Mail Ideas
1. People always open a telegram first – even though they’re not very common these days people still love that old style brown paper and rip it open fast. So the trick is to style you mailing as a telegram.
2. The free sample works – this will cost you a fortune but I guess that you have a few bucks to play with if you’re thinking of doing direct mail rather that email marketing.
The basic idea is that you give a sample of whatever your selling in your direct mailing piece. This works like ‘the puppy dog close’ where a pet store owner would let the customer take the puppy home for a couple of days to see if they liked it. You just try getting your kids to let you take the puppy back… no chance!
This also works with the law of reciprocity where your prospect will feel obliged to give you something back in return.
3. Make your letter stand out in the mail – I once used 45, 1 penny stamps on a mailing and it looked so weird that the open rate was great.
4. Think russian dolls – a nice technique is to include an envelope inside an envelope that helps to pre-sells your prospect.
5. The Christmas stocking rule – make your direct mailing have an interesting and intriguing shape that will force the recipient to open it.
6. Follow up – the fact is that it takes up to 7 messages for a customer to feel confident in buying your stuff. So try and take them on a journey with each piece, and leave cliff hangers in your direct mail so that they will be excited to receive your stuff.
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